Public Speaking: Alliteration

When you are speaking in public, humor need not be knee slapping funny to be effective. Here is a mild form of humor to add to your public speaking engagements. Alliteration is the repetition of the same first sound or the same first letter in a group of words or line of poetry.

You find alliteration used in advertisements and titles all the time because it tends to catch your eye and ear. One of my humorous public speaking topics is titled 'Pranks for Profit: Confessions of a Paid Practical Joker'. It has four 'p' sounds.

Here is an example of a positive message delivered with alliteration:

'We (B)agged the (B)aldridge award (B)ecause our (B)rainy, (B)eautiful (B)usinesspeople are the (B)est.'

In a negative message you can soften the blow of the message without appearing frivolous or uncaring. Example:

'The strike by one of our suppliers has put a (C)runch on our division. Even though we are (C)runched, we are still (C)reative. We are still (C)redible. And we will (C)onquer this problem.'

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Tom Antion: Speaking In Las Vegas

Antion And Associates Attn: This weekend! Join The Fun.Tom will be speaking at "Author 101 University" Oct. 30 - 31, 2009 at the The Green Valley Ranch and Resort in Las Vegas, NV.

Join Tom, Mark Victor Hansen, Craig Duswalt and many more to take your author business to the maximum!Visit: http://www.author101university.com/ to learn more.

Tom Antion: Opening Tips

=> Make points that folks agree on first. Never create controversy early, unless you are doing it for dramatic effect.

=> Never tell a long involved story unless it is HIGHLY TESTED. If it bombs, you will have a tough fight to win back the audience.

=> Never tell any story or joke that has a remote chance of offending someone. After you warm up the audience, you may be bolder.

=> Somewhere in your opening you must tell the audience why you are there. They need some selfish reason to listen to you.

=> Using humor in your opening tells the audience that yours is going to be a fun presentation. It tells them that they might actually enjoy it. Don't disappoint them by telling an opening joke and boring them the rest of the time.

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Tom Antion: Viral Marketing

Everyone knows that a computer virus is bad. What many people don't know is that viral marketing is REALLY GOOD! Viral marketing means that one or more of your marketing efforts"spreads" like a virus. You can stimulate the viral spreading of your marketing efforts. Here's a very effective way.

Write a tip sheet, a top ten list, E-book or something like that with extremely useful information that you are sure people inyour target market will want to share. You can encourage them to do this with simple "pass this along to a colleague" blurbs in the document. I do this very effectively with my e-book, "How to Pick a Shopping Cart System that Makes You Money" This book teaches people how to pick the right shopping system for their website. The obvious choice when they get done reading it is the one I promote http://www.KickStartCart.com You can use the exact same technique for your speaking engagements or any products you promote. Here are ways I distribute the book:

=> I give this book away to interested parties (Get your copy at http://www.Public-Speaking.org/ebook.htm )
=> I am currently submitting it to free ebook sites.
=> I post it on websites.
=> I sell the resale rights to others for only $9.95 (they can then resell the book and keep all the money) http://www.GreatInternetMarketing.com/shoppingcarts.htm
=> I sell a customized version of the book for $97.00 which allows the reseller to get a piece of the action if someone purchases my shopping cart. http://www.GreatInternetMarketing.com/shoppingcarts.htm

All these ways are incentives for people to distribute the book. Use viral marketing and watch your marketing message spread fast.

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Tom Antion: Use Digg.com To Get Valuable Backlinks

Use this new strategy for getting valuable backlinks to your site that Google loves!

Digg.com is a popular site where the content is regulated by the users, not an editorial staff or bots. Users are alerted to new content through "feeds" based on the users interests and then the content (websites) are voted up or down (Called "diggs"). This is a popular way to get a large number of views to a certain page of your site, a video post or a blog post. Digg users rarely buy anything or click on ads, but they love to paste links to interesting content into their blogs so that they can share the content with their readers. These are very valuable incoming links to your site pages that Google considers natural. But there is one catch...you need to know what kind of content Digg finds interesting. These are:

* Top ten lists
* Funny pictures or videos
* Short articles with very "sensational" titles
* Content related to current events (politics, gaming, economy, news)

If you think that your "sales techniques" website isn't very entertaining, consider this example.

A shoelace manufacturing company submitted a "Top 10 Weirdest Ways To Tie Your Shoes" short article with pictures. Over the course of three days Digg users visited this site nearly 8000 times and provided 300 backlinks from user's blogs. The traffic quickly died by the end of the week, but the backlinks remained. This shoelace website is now #1 on Google for the keywords "shoelace" and "shoe lace".

Be creative and find content of a similar nature that you can use for your business. Write "catchy" titles that make the content edgy or humorous. Or look for content that is political or newsworthy and make it relevant to your business and give it a try. Even if you only get 5 backlinks to your site, they will be more valuable than "link trading" or begging a site for a link. And each time you refine this strategy and submit, the links could build and build. One of these posts could catch on and you may be the one who gets 300 links for 10 minutes worth of work.

Works with Digg.com, StumbleUpon.com and Reddit.com

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Tom Antion: Another Retreat This Weekend!

Well, it's Retreat time again!

This Thursday, April 2, the mentees roll in for another great immersion weekend to learn how to market their businesses on the Internet.

Who's coming this time:

* Kristy Hall

* Jerry Jiminez

* Pamela Enders

* Christie Northrup

* Robert Northrup

* Rick Dibasio

Tom and all the employees of Antion and Associates welcome these hard working people this weekend and can't wait to help them realize their dreams of self employment and success!

How can you visit the Retreat Center?

Tom Antion: Using Humor To Make A Point

One of the old saws of public speaking says that you should "Tell em what you're gonna tell em. Tell em. Then tell em what you told em."

When you want to make a point during your presentation, you can use a similar formula. You tell em the point, illustrate the point, then tell em the point again. This formula, however, can seem boring and redundant if you don't spice it up a little. One way to do it is to use humor. Here's the formula:

1. Make your point.
2. Illustrate your point (in our case with a humorous two-liner, but you could use props, humorous props, funny stories, serious stories, case studies, etc.)
3. Restate your point.Here's an example where your point is "The Importance of Communication."
1. First make your point by saying, Accurate and clear communication is an important part of our everyday lives.
2. Then illustrate your point. In this case use a humorous two-liner. It's like the student pilot who was asked over the radio to state his altitude and location. He said, "I'm five feet nine and I'm in the left seat."
3. Then restate your point in a slightly different manner by saying, You can see how what we may think is clear communication could be interpreted incorrectly especially when people are underpressure.

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